Page 16 - Hispanic Market Guide 2022

U.S. Counties with Large Hispanic TV Household Percentages (70%+) Rank DMA Name State 1 Corpus Christi TX 2 Harlingen-Waco-Brownsville-McAllen TX 3 San Antonio TX 4 San Antonio TX 5 Laredo TX 6 Corpus Christi TX 7 Laredo TX 8 Harlingen-Waco-Brownsville-McAllen TX 9 Corpus Christi TX 10 Corpus Christi TX 11 Harlingen-Waco-Brownsville-McAllen TX 12 Harlingen-Waco-Brownsville-McAllen TX 13 San Antonio TX 14 Albuquerque-Santa Fe NM 15 San Antonio TX 16 Albuquerque-Santa Fe NM 17 Yuma-El Centro CA 18 Albuquerque-Santa Fe NM 19 El Paso (Las Cruces) TX 20 San Antonio TX 21 Odessa-Midland TX 22 San Antonio TX 23 Corpus Christi TX 24 Odessa-Midland TX 25 Tucson (Sierra Vista) AZ 26 Albuquerque-Santa Fe NM 27 Albuquerque-Santa Fe NM 28 Amarillo TX County Name Total TV HHs Kenedy 100 Hispanic Hispanic Pct. TV HHs 100 100% 16,380 100% 3,400 98% 15,890 98% 72,000 97% 1,770 97% 3,920 95% 220,680 95% 2,370 94% 3,340 92% 4,620 91% 105,700 91% 2,840 90% 1,520 85% 1,740 85% 1,250 84% 42,500 84% 8,140 82% 216,040 81% 4,630 81% 1,860 81% 12,420 79% 10,640 79% 3,650 77% 10,980 77% 10,370 74% 190 73% 4,110 72% 7,570 72% 658,320 71% 3,330 71% 1,070 71% Starr Zavala Maverick Webb Jim Hogg 16,380 3,470 16,280 74,340 1,830 Zapata 4,110 Hidalgo Brooks Duval Willacy Cameron 231,390 2,520 3,650 5,050 116,120 Dimmit 3,140 Mora 1,780 La Salle 2,040 Guadalupe 1,480 Imperial 50,840 San Miguel 9,900 El Paso 265,210 Frio 5,700 Presidio 2,290 Val Verde Jim Wells Reeves Santa Cruz Rio Arriba Harding Deaf Smith 15,660 13,420 4,750 14,330 14,040 260 5,700 10,570 922,010 4,690 1,510 29 Corpus Christi TX Kleberg 30 Miami-Ft Lauderdale FL Miami-Dade 31 Odessa-Midland TX Pecos 32 El Paso (Las Cruces) TX Hudspeth Copyright © The Nielsen Company “Local Television Market Universe Estimates: Hispanic or Latino TV Homes Including Broadband Only Homes” 2022 16 HMC 2022 HISPANIC MARKETING COUNCIL