Page 14 - Hispanic Market Guide 2022

Total Hispanic DMAs Rank Designated Market Area (DMA) 1 Los Angeles 2 New York 3 Miami-Ft. Lauderdale 4 Houston 5 Dallas-Ft. Worth 6 Chicago 7 San Antonio 8 San Francisco-Oakland-San Jose 9 Phoenix (Prescott) 10 Orlando-Daytona Beach-Melbourne 11 Harlingen-Waco-Brownsville-McAllen 12 Sacramento-Stockton-Modesto 13 Tampa-St. Petersburg (Sarasota) 14 Philadelphia 15 Fresno-Visalia 16 Albuquerque-Santa Fe 17 San Diego 18 Denver 19 Washington, DC (Hagerstown) 20 El Paso (Las Cruces) 21 Boston (Manchester) 22 Austin 23 Atlanta 24 Las Vegas 25 Seattle-Tacoma Hispanic Total Homes 2,129,800 1,661,000 897,300 805,200 656,700 585,000 538,200 469,800 459,900 368,200 361,000 350,400 331,100 318,800 310,600 305,100 304,400 300,400 299,200 272,700 243,700 238,000 211,000 208,900 173,000 % of US 11.992 9.352 5.052 4.534 3.698 3.294 3.030 2.645 2.590 2.073 2.033 1.973 1.864 1.795 1.749 1.718 1.714 1.691 1.685 1.535 1.372 1.340 1.188 1.176 0.974 14 HMC 2022 HISPANIC MARKETING COUNCIL