Page 13 - Hispanic Market Guide 2022

ADVERTISERS Parent PROCTER & GAMBLE CO T-MOBILE USA INC AT&T INC JOHNSON & JOHNSON CONSTELLATION BRANDS INC VERIZON COMMUNICATIONS INC TOYOTA MOTOR CORP ALPHABET INC UNITED STATES GOVERNMENT COMCAST CORP SEARCHLIGHT CAPITAL PARTNERS LP TARGET CORP CHARTER COMMUNICATIONS INC LOREAL SA GENOMMA LAB INTL SAB DE CV MCDONALDS CORP CALIFORNIA STATE NOVO NORDISK A/S NEW YORK STATE AMAZON.COM INC WALT DISNEY CO CLAYTON DUBILIER & RICE LLC NISSAN MOTOR CO LTD WALMART INC ROARK CAPITAL GROUP INC UNILEVER LARCHE GREEN NV YUM! BRANDS INC KELLOGG CO SAINT JUDE CHILDRNS RSRCH HSPTL INC Copyright © Nielsen 2021 Total 2021 Ad Spend $2,709,252.50 $1,192,904.30 $1,775,499.50 $960,370.90 $482,605.00 $1,175,797.50 $1,219,581.00 $940,281.40 $1,037,740.30 $1,505,957.40 $93,095.90 $480,630.60 $541,708.90 $523,893.50 $87,520.10 $547,747.30 $376,574.40 $593,109.60 $459,997.60 $1,986,158.70 $1,458,770.50 $171,486.40 $593,214.20 $620,308.00 $831,762.10 $567,575.10 $146,255.60 $858,018.20 $393,477.50 $171,520.80 2021 Spanish- Language Spend $271,168.30 $158,399.90 $149,749.10 $125,657.10 $119,107.60 $109,253.30 $107,919.30 $103,537.70 $101,713.70 $98,357.00 $92,255.30 $91,990.80 $88,679.00 $88,186.80 $87,496.70 $87,462.70 $82,797.10 $81,703.20 $77,221.90 $73,609.40 $73,174.50 $72,338.40 $72,248.00 $70,604.50 $65,621.90 $64,312.40 $61,560.30 $61,499.60 $61,326.60 $57,376.70 % of Total Ad Spend 10.01% 13.28% 8.43% 13.08% 24.68% 9.29% 8.85% 11.01% 9.80% 6.53% 99.10% 19.14% 16.37% 16.83% 99.97% 15.97% 21.99% 13.78% 16.79% 3.71% 5.02% 42.18% 12.18% 11.38% 7.89% 11.33% 42.09% 7.17% 15.59% 33.45% HMC 2022 HISPANIC MARKETING COUNCIL 13