Page 15 - Hispanic Market Guide 2022

U.S. Counties with Large Hispanic TV Household Populations (200,000+) DMA Name State Phoenix (Prescott) AZ Los Angeles CA Los Angeles CA Los Angeles CA Sacramento-Stockton- CA Modesto Los Angeles CA San Diego CA Miami-Ft. Lauderdale FL Miami-Ft. Lauderdale FL Jacksonville FL Tampa-St. Petersburg FL (Sarasota) Chicago IL Las Vegas NV New York NY San Antonio TX Dallas-Ft. Worth TX El Paso (Las Cruces) TX Houston TX Harlingen-Waco-Brownsville- TX McAllen County Name Maricopa Los Angeles Orange Riverside Sacramento San Bernadino San Diego Broward Miami-Dade Duval Hillsborough Cook Clark Bronx Bexar Dallas El Paso Harris Total TV HHs 1,625,280 3,172,490 1,016,010 570,910 535,650 632,320 1,133,290 729,230 922,010 384,040 557,380 1,954,440 829,820 481,690 723,830 927,350 265,210 1,626,640 Hispanic TV HHs 382,350 1,213,540 249,820 234,210 102,560 295,200 299,870 216,040 658,320 36,920 148,160 365,730 204,460 268,580 404,320 290,980 216,040 586,240 220,680 Hispanic Pct. 24% 38% 25% 41% 19% 47% 26% 30% 71% 10% 27% 19% 25% 56% 56% 31% 81% 36% 95% Copyright © The Nielsen Company “Local Television Market Universe Estimates: Hispanic or Latino TV Homes Including Broadband Only Homes” 2022 Hidalgo 231,390 HMC 2022 HISPANIC MARKETING COUNCIL 15