Page 18 - Hispanic Market Guide 2022

DEMOGRAPHICS Hispanic Breakdown by Age Children 2–11: 10,096,000 Teens 12–17: 5,665,000 Adults 18–34: 17,158,000 Adults 35–64: 19,784,000 Seniors 65+: 5,099,000 Hispanic Breakdown by Gender 18+ Women: 20,771,000 Men: 21,270,000 Education of Householder 27% of Latino households are multigenerational 14% are three-generation households. 58% of Hispanics are under the age of 34 vs. 39% of non- Hispanic whites. Copyright © The Nielsen Company “Inclusion, Information, and Intersection: The Truth about Connecting with U.S. Latinos” 2022 21% 4+ College 28% 1–3 College 14% 0–8 Grade School 11% 1–3 High School 26% 4 High School Household Income Under $10,000 5% $10,000 - $14,999 4% $15,000 - $19,999 4% $20,000 - $29,999 9% $30,000 - $39,999 9% $40,000 - $49,999 9% $50,000 - $59,999 8% $60,000+ 51% Household Size Language Strata (Based on Pers 2+) Only Spanish Mostly Spanish Spanish & English Mostly English Only English Spanish Dominant Non-Spanish Dominant English Dominant 18.2% 20.6% 24.2% 22.7% 14.3% 38.8% 61.2% 37.0% 4% 7+ 6% 6 12% 5 19% 4 19% 3 Copyright © The Nielsen Company “Universe Estimates” 2022 17% 1 22% 2 18 HMC 2022 HISPANIC MARKETING COUNCIL