Page 20 - Hispanic Market Guide 2022

MEDIA CONSUMPTION Device and Service Ownership % in TV Households DVD/Blu-ray Player DVR Enabled Smart TV Internet Connected Device Game Console Computer Smartphone Tablet Internet Enabled TV-Connected Devices Subscription Video On Demand Copyright © The Nielsen Company “Total Audience Reach” 2021 59% 52% 55% 47% 35% 82% 92% 64% 77% 74% 59% 54% 41% Total Black Hispanic Asian White FEB 20 58% FEB 21 56% 56% FEB 20 48% 50% FEB 21 46% 56% FEB 20 46% 60% FEB 21 43% 60% FEB 20 44% 63% FEB 21 43% 68% FEB 20 61% 51% FEB 21 52% 52% 50% 49% 47% 46% 43% 43% 40% 54% 42% 48% 44% 49% 44% 44% 59% 61% 41% 41% 78% 36% 80% 41% 67% 35% 71% 52% 72% 45% 74% 46% 89% 44% 89% 39% 93% 92% 63% 95% 55% 92% 54% 97% 61% 95% 61% 97% 96% 80% 93% 63% 74% 77% 73% 76% 81% 84% 83% 88% 73% 90% 64% 73% 73% 74% 69% 69% 77% 78% 83% 85% 73% 80% 81% 76% 81% 88% 87% 92% 85% 85% 86% 85% 87% 84% Weekly Reach Across Platforms Q3 2020 % of Users 18+ Among U.S. Population 65% -4% -6% -7% -2% Live+Time-Shifted TV 49% 46% 52% 54% 49% 45% Radio 40% 43% N/A 50% 46% App/Web on a Smartphone Internet on a Computer 8% 6% 6% 5% 9% -3%-3%-2%-2%-3% DVD/Blu-Ray Device 5% 4% 5% 5% 6% Internet Connected Device Total -1%-3%0%-1%-1% App/Web on a Tablet 12% 12% 13% 10% 12% -2%-3%-2%-1%-2% Game Console -4% -4% -4% -4% -4% 0% Black Hispanic Asian American White YOY Change Radio measurement includes Asian Americans but cannot be separated from the total audience at this time. Radio measuremtn for white is inclusive of non-Black and non-Hispanic. Copyright © The Nielsen Company “Total Audience Reach” 2021 0% -2% -1% 0% 52% 48% -2% 0% -2% -4% -3% 20 HMC 2022 HISPANIC MARKETING COUNCIL