Page 21 - Hispanic Market Guide 2022

Average Time Spent Per Adult 18+ Per Day Live TV Time-shifted TV Radio DVD/Blu-ray Device Game Console Internet Connected Device Internet on Computer App/Web on a Smartphone App/Web on a Tablet Total Based on Total U.S. Population Total 0:16 Black 0:13 0:12 Hispanic 1:31 0:12 NA 0:07 Asian NA 0:08 1:39 White Q3 19 Q3 20 3:14 Q3 19 5:04 Q3 20 4:39 Q3 19 2:29 Q3 20 2:15 Q3 19 Q3 20 Q3 19 Q3 20 3:27 1:42 1:46 3:26 3:15 0:30 1:30 0:03 0:11 0:48 0:36 2:23 0:43 9:49 0:29 1:41 0:27 1:31 0:29 1:46 0:25 1:34 0:16 1:43 0:14 0:13 0:13 0:31 0:04 0:13 0:03 0:12 0:04 0:03 0:03 0:03 0:03 0:02 0:04 0:12 0:38 0:50 0:47 1:00 0:39 0:54 0:42 0:57 0:36 0:32 0:35 0:23 0:29 0:20 0:23 0:40 0:44 0:34 3:58 2:26 4:46 2:34 4:08 2:34 3:56 2:32 3:49 0:52 0:42 0:51 0:40 0:44 0:36 0:55 0:45 0:53 11:54 10:00 14:36 11:37 10:34 8:42 8:18* 7:07* 11:44 *Radio measurement includes Asian Americans but cannot be separated from the total audience at this time. Radio measurement for white is inclusive of non-Black and non-Hispanic. Note: In May 2020 smartphone measurement was updated to more precisely capture users’ intended behavior versus app/web activity occurring in the background. Q3 2019 App/Web on a Smartphone data is not able to be trended with Q3 2020. Copyright © The Nielsen Company “Total Audience Reach” 2021 Q3 2020 Weekly Reach % of Users Among U.S. Population Hispanic 18+ Black 18+ Asian Am. 18+ White 18+ Total Use of Television Live + Time-shifted TV Time-shifted TV TV-Connected Devices DVD/Blu-ray Device Game Console Internet Connected Radio Device 85% 86% 76% 87% 76% 81% 65% 81% 35% 47% 33% 49% 58% 53% 58% 57% 6% 6% 5% 9% 13% 12% 10% 12% 52% 46% 54% 49% 92% 87% NA 85% 41% 48% 59% 54% 19% 23% 35% 31% NA NA NA NA 85% 86% 87% 84% 77% 78% 74% 70% 60% 60% 58% 55% 82% 82% 83% 80% 43% 40% 50% 46% 29% 27% 31% 28% 15% 15% 20% 17% 28% 27% 35% 33% Internet on a Computer Social Networking Video on a Computer App/Web on a Smartphone Video Focused App/Web on a Smartphone Streaming Audio Social Networking App/Web on a Tablet Video Focused App/Web on a Tablet Streaming Audio Social Networking Note: Internet Connected Device is inclusive of Smart TV app usage. Copyright © The Nielsen Company “Total Audience Reach” 2021 HMC 2022 HISPANIC MARKETING COUNCIL 21