Page 23 - Hispanic Market Guide 2022

Target % Index Special TV Programs Watched by Hispanics in the Last 12 Months Macy's Thanksgiving Day Parade Premio Lo Nuestro The Oscars (Academy Awards) Grammy Awards Billboard Latin Music Awards CBS Thanksgiving Day Parade Dick Clark's New Year's Rockin' Eve with Ryan Seacrest Latin Grammy Awards Premios Juventud American Music Awards Golden Globe Awards Rose Parade Billboard Music Awards Rudolph the Red-Nosed Reindeer Latin American Music Awards National Dog Show ACM Awards (Academy of Country Music Awards) BET Awards Miss Universe Pageant Emmy Awards - Primetime MTV Video Music Awards CMA Awards (Country Music Association Awards) People's Choice Awards iHeartRadio Music Awards MTV Movie & TV Awards 14.2% 75 12.5% 533 12.4% 104 11.6% 120 11.4% 461 10.9% 82 10.8% 69 10.2% 496 9.4% 531 8.2% 114 8.0% 107 8.0% 101 7.7% 170 6.8% 69 6.4% 483 6.0% 58 5.9% 68 5.1% 91 5.0% 224 4.9% 88 3.9% 149 3.6% 53 3.2% 98 3.0% 135 3.0% 141 2.6% 385 2.2% 105 2.0% 51 1.9% 98 1.9% 73 1.8% 89 1.6% 112 1.6% 86 1.4% 128 0.5% 32 iHeartRadio Fiesta Latina Emmy Awards - Daytime Kennedy Center Honors Miss America Pageant Tony Awards Hispanics over index on music-based entertainment awards but also enjoy pageant shows and children’s award shows. Parades are also very popular. ESPYs Miss USA Pageant Screen Actors Guild Awards Kids' Choice Awards NAACP Image Awards Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) HMC 2022 HISPANIC MARKETING COUNCIL 23