Page 24 - Hispanic Market Guide 2022

Target % Index Special TV Sports Programs Watched by Hispanics in the Last 12 Months World Cup soccer/qualifiers NBA All-Star Game NFL Draft MLB All-Star Game NFL Pro Bowl College Football Playoff/Championship Game UEFA Champions League Kentucky Derby Masters UFC Pay-Per-View Pro boxing Pay-Per-View U.S. Open (tennis) U.S. Open (golf) Daytona 500 PGA Championship Little League World Series Wimbledon Belmont Stakes WWE Pay-Per-View Indianapolis 500 Tour de France Preakness Stakes College World Series (baseball) French Open Soccer and Mexican leagues reign king, but the NBA Hispanic fanbase is growing. They also over index on boxing, pro wrestling, UFC and even the New York City Marathon. 9.4% 213 8.7% 121 8.6% 70 7.7% 103 7.5% 92 7.4% 47 7.4% 237 5.4% 43 5.0% 41 4.9% 175 4.3% 223 4.1% 69 3.9% 45 3.8% 46 3.6% 39 3.0% 68 2.9% 57 2.8% 45 2.8% 164 2.7% 46 2.6% 94 2.4% 38 2.1% 67 2.1% 64 2.0% 93 1.9% 35 1.6% 59 1.6% 33 1.5% 51 1.5% 56 1.4% 151 1.3% 43 1.2% 37 1.0% 50 0.9% 70 X Games THE PLAYERS Championship Australian Open British Open Breeders' Cup NHL All-Star Game New York City Marathon NHL Winter Classic TOUR Championship U.S. Women's Open (golf) National Finals Rodeo (NFR) Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) 24 HMC 2022 HISPANIC MARKETING COUNCIL