Page 26 - Hispanic Market Guide 2022

Target % Index Types of TV Programs Watched by Hispanics (TV/Stream Online) Movies Comedies Documentaries Local news - evening Dramas Local news - morning Mystery/suspense/crime Sports Food/cooking shows Local news - late Science fiction Game shows National/network news Kids shows Novelas Late night talk Court shows Reality - adventure International Religious Daytime talk shows Reality - talent Reality - dating Daytime soap operas Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) 74.1% 100 60.7% 97 49.4% 103 45.0% 105 39.7% 88 37.8% 103 36.9% 87 36.9% 92 35.3% 95 31.5% 139 26.6% 96 23.7% 84 23.5% 87 23.0% 137 17.9% 425 14.2% 101 14.0% 90 13.9% 86 13.4% 144 11.8% 106 11.4% 107 10.7% 88 10.0% 101 5.5% 89 The top three types of programs that Hispanics stream are movies, comedies and documentaries, but they also stream novelas, kids shows, local news and international programming. 26 HMC 2022 HISPANIC MARKETING COUNCIL