Page 27 - Hispanic Market Guide 2022

Radio On average, Hispanics spend over 12 hours per week listening to radio, 33 more minutes than non-Hispanic counterparts. Target % Index Top Radio Format Profiles (M-S 6am-Mid cume) Pop Contemporary Hit Radio Spanish Contemporary Adult Contemporary Mexican Regional Hot AC Classic Hits Rhythmic Contemporary Hit Radio Country Spanish Adult Hits News/Talk/Information Classic Rock Contemporary Christian Spanish Tropical Alternative Urban Contemporary Adult Hits Rhythmic AC All Sports Active Rock Spanish Hot Adult Contemporary Urban AC All News Rhythmic Oldies Album Oriented Rock Soft Adult Contemporary Spanish News/Talk Classical Religious Christian Adult Contemporary Variety Spanish Variety Album Adult Alternative Mainstream Rock Oldies Spanish Religious While it’s no surprise Hispanics listen to Spanish- language radio, they also overindex on pop, rhythmic adult contemporary and Christian stations. 22.5% 134 20.8% 488 20.5% 109 19.3% 497 13.9% 109 13.4% 96 13.1% 195 10.5% 65 10.3% 511 8.8% 52 7.7% 61 7.6% 118 7.4% 485 7.0% 101 6.2% 97 5.8% 93 5.0% 192 4.0% 58 3.2% 81 3.1% 483 2.9% 44 2.5% 68 2.0% 206 1.9% 83 1.9% 105 1.7% 521 1.6% 62 1.6% 105 1.4% 138 1.3% 75 1.2% 469 1.0% 44 1.0% 65 1.0% 114 1.0% 451 HMC 2022 HISPANIC MARKETING COUNCIL 27