Page 86 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS http://www.adcastells.com/ PRIMARY ADDRESS 865 S. Figueroa Street, Suite 1100 Los Angeles, CA 90017 213 688-7250 Fax: 213 688-7092 MISSION STATEMENT To provide clients best-in-class multicultural marketing leadership and consistent results as an invested business partner infusing our strategic acumen, consumer insights, ROI-powered ideas, and ‘brains, heart and grit.’ CURRENT CLIENTS McDonald’s Southern California Region – 4 markets 1998 Los Angeles, San Diego, Bakersfield, Palm Springs Toyota Dealer Association Southern California & San Diego 1998 The Safeway Companies – 5 Brands, 38 markets 1999 Safeway, Vons/Pavilions, Randalls, Tom Thumb Spanish Broadcasting System 2002 McDonald’s Pacific Northwest – 8 markets 2003 Portland, OR; Medford, OR; Southeast Idaho; Yakima/Tri-Cities, WA The LAGRANT Foundation 2005 First5 California 2008 Dole/Tropicana - Dole Juices 2009 McDonald’s Baltimore Washington Region – 2 markets 2013 PUMA North America 2014 Farmer John Foods 2015 Special Olympics World Games (Pro bono) 2015 Charter Communications, Direct - Hispanic Advertising 2016 Charter Communications – African American Advertising 2018 Charter Communications – Hispanic Small Business Marketing 2018 Charter Communications – Asian American Direct Mail &. Print 2019 Charter Communications – Emails, All segments 2020 Estrella Media - Hispanic Strategy, Brand & Media 2021 Charter Communications - MCM Brand Advertising 2022 TOP FIVE COMPANY SECTORS (by revenue) • Automotive • Retail/Quick Service Restaurants • Cable/Telecommunications/Mobile • Media/Entertainment • Packaged Goods COMPANY NAME INFUSION YEAR FOUNDED 1998 OTHER OFFICE LOCATIONS New York City COMPANY GENERAL E-MAIL ADDRESS info@adcastells.com 2020 CAPITALIZED BILLINGS $100 million OWNERSHIP/COMPANY AFFILIATION Minority-owned & Women Business (MWBE) TOTAL NUMBER OF EMPLOYEES 77 KEY PERSONNEL Liz Castells-Heard | CEO, Chief Strategy Officer liz@adcastells.com Leticia Juarez | Partner/EVP, Strategy & Marketing leticia@adcastells.com Olivia Juarez | Executive Business Manager olivia@adcastells.com Malu Santamaría | Partner, Account Director malu@adcastells.com Rod Ribeiro | Co-Chief Creative Officer rodrigo@adcastells.com Carlos Correa | Co-Chief Creative Officer carlos@adcastells.com Humberto Rodríguez | Executive Producer humberto@adcastells.com Aida Dujarric | VP, Director, Direct Marketing aidadujarric@adcastells.com Aida Olaya | VP, Integrated Project Management aida@adcastells.com Melissa Ojeda | Director of Human Resources melissa@adcastells.com Marielise Colavin | VP, Integrated Media Services marielise@adcastells.com Terry Sullivan | CFO/COO terry@adcastells.com 86 HMC 2022 HISPANIC MARKETING COUNCIL member YEAR ACQUIRED