Page 84 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS https://www.groupm.com/ PRIMARY ADDRESS 175 Greenwich Street New York, NY 10007 212 297-7000 CURRENT CLIENTS AARP Bayer Doordash General Mills Google Indeed IKEA JPMorgan Chase L’Oréal Mars Nestlé Target The Coca Cola Company TJX Companies Uber Unilever Universal Pictures U.S. Navy Walgreens Boots KEY PERSONNEL Gonzalo Del Fa | President, GroupM Multicultural Gonzalo.del.fa@groupm.com Kirk McDonald | GroupM North America CEO COMPANY NAME GroupM Multicultural YEAR FOUNDED 2013 MISSION STATEMENT GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment, and Services, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. GroupM Multicultural is the specialized division that provides clients with relevant, informative and trustworthy points of view on all multicultural audiences in the U.S. to support tailored communications strategies based on in-depth knowledge of consumers. After launching the New Majority initiative in 2019, GroupM doubled down its commitment in the multicultural space by launching the Multicultural Marketplace, one of the largest databases of Black, Hispanic, Asian and LGBTQ+ owned and/or focused publishers that create, curate and distribute content specifically for these audiences. And in 2021, GroupM formed the Media Inclusion Initiative, a long-term commitment to continually create opportunities for the firm and its clients to invest in diverse media and creators. OTHER OFFICE LOCATIONS New York, Chicago, San Francisco, Los Angeles, Atlanta COMPANY GENERAL E-MAIL ADDRESS N/A 2021 CAPITALIZED BILLINGS N/A OWNERSHIP/COMPANY AFFILIATION WPP TOTAL NUMBER OF EMPLOYEES 95 AWARDS & RECOGNITIONS • GroupM – Mediapost Holding Company of the Year 2021 • Mediacom – The Warc Media 100 #1 Agency in the World GroupMWorldwide company/3765 • Wavemaker – AdWeek Media 2022 Agency of the Year 2021 • Wavemaker – MediaPost Agency of the Year 2021, 2022 • Mindshare – Campaign Global Network of the Year 2021 • Mediacom – Adweek Agency of the Year 2021 • Essence – Most Innovative Media Agency of the Year 2020 84 HMC 2022 HISPANIC MARKETING COUNCIL member YEAR ACQUIRED