Page 88 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS https://lermaagency.com COMPANY NAME LERMA/ YEAR FOUNDED 2008 OTHER OFFICE LOCATIONS N/A COMPANY GENERAL E-MAIL ADDRESS info@lermaagency.com 2020 CAPITALIZED BILLINGS $99 million OWNERSHIP/COMPANY AFFILIATION Owned by Pedro Lerma Jr, Certified Minority Owned TOTAL NUMBER OF EMPLOYEES 75 KEY PERSONNEL Pedro Lerma | Principal plerma@lermaagency.com Quim Gil | Principal/Brand Planning qgil@lermaagency.com Melissa Sinkoski | Principal/Agency Operations msinkoski@lermaagency.com Francisco Cardenas | Principal, Digital & Social Strategy Taylor Smiley | Principal, New Business Jon Lee | Principal, Brand Management Irma González | Chief Financial Officer Jen Taylor | Principal, Brand Management Stephanie VanderLinden | Principal, Brand Management Alex Campo | Principal, Creative Director PRIMARY ADDRESS 409 N Houston Street, Suite 500 Dallas, TX 75202 214 891-4100 MISSION STATEMENT We exist to channel creativity for good. That’s the powerful mantra that drives LERMA/. It’s also what drives us to connect brands and people in positive and impactful ways for our clients, their audiences and society overall. We aspire to humanize brands in ways that unite and believe we can make the world better – together. We partner with our clients to uncover opportunities, and then we leverage meaningful insights and strategies to deliver breakthrough creative that generates cultural vibrancy and gives a voice to the unheard. Our enemy is indifference. Nothing happens by chance or without effort. Together, we work hard to affect culture by reflecting culture. CURRENT CLIENTS The Home Depot 2010 Avocados from Mexico 2015 Southwest Airlines 2018 Anheuser-Busch InBev 2019 Interstate Batteries 2020 Salvation Army 2020 Nature Nate's 2021 UCHealth 2021 Yuengling 2021 TOP FIVE COMPANY SECTORS (by revenue) AWARDS & RECOGNITIONS • Reggie Awards: Innovative Use of Marketing Technology- 2019 Super Bowl Digital Activation Anything for Avos • Addy’s Cross Platform: Gold- (Intergrated Media Pro Bono Campaign)- #StopGunViolence Gold- (Intergrated Media Pro Bono Campaign)- PRxPR Case Study • • Gold-#HomemadeCinco, Avocados From Mexico • Gold-Safeword: Colonoscopy, Colon Cancer Coalition Gold- (Pro Bono Campaign)- • #StopGunViolence Pedro Lerma was selected as one of the most powerful business leaders in North Texas for 2021 in the Marketing & Advertising category by D CEO Magazine. AAF Mosaic Champion Award for Diversity, Equity & Inclusion • Non profit • Retail • Packaged Goods • Public Service: • • Services Food and Beverage LermaAgency LERMA_AGENCY lermaagency 88 HMC 2022 HISPANIC MARKETING COUNCIL member YEAR ACQUIRED