Page 7 - Hispanic Market Guide 2022
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4 Cultural blind spots continue to be a reality in entertainment and marketing. 8 out of 10 film and scripted TV directors are white. 9 out of 10 TV scripted show creators are white. 8 out of 10 advertising, marketing and promotions managers are white. Source: 2021 UCLA Hollywood Diversity Report 9 out of 10 chief executives, sales and public relations managers are white. Source: 2021 Bureau of Labor Statistics While there have been small improvements over the years, marketing leadership teams remain predominantly white, making it nearly impossible to address issues of cultural literacy, nuance and intersectionality when content is controlled by primarily one race (white) and often one gender (male), particularly at the C-suite level. Intersectionality noun The complex, cumulative way in which the effects of multiple forms of discrimination (such as racism, sexism, and classism) combine, overlap, or intersect especially in experiences of marginalized individuals or groups. HMC 2022 HISPANIC MARKETING COUNCIL 7
