Page 5 - Hispanic Market Guide 2022

With the Hispanic population growing and non-Hispanic whites declining, the multicultural majority projections must shift forward. Under 50 35 & Under Under 18 2028 2033 2023 2028 Hispani2 With a population of 62 million, Hispanics make up almost 19% of the U.S. population, contributing to more than half of the total population growth over the past 10 years and skyrocketing in buying power. 2010 2015 2020 2015 2020 2025 2030 2035 Census estimates in 2010 HMC estimates based on Census 2020 results cs are the driving force behind Population Growth Rate 2010 to 2020 Hispanics +23% Non-Hispanics Whites* -9% *Non-Hispanic whites that are not mixed race. Source: U.S. Census “2020 Census Illumintes Racial & Ethnic Composition of the Country” 2021. these populations shifts. Hispanic buying power is projected to be $2.6 trillion in just about three years, representing a nearly 150% increase in the last decade. Copyright © The Nielsen Company “Inclusion, Information, and Intersection: The Truth about Connecting with U.S. Latinos” 2022 HMC 2022 HISPANIC MARKETING COUNCIL 5