Page 6 - Hispanic Market Guide 2022

Diversity3 U.S. Latinos represent a diverse and multicultural community. There are more than 3.8 million Afro-Latinos in the U.S., representing 6.3% of all Latinos, and the Asian Latino population has increased by 28% since 2010, rising to 1.1 million and representing 1.8% of Latinos. within the Hispanic segment is impacting America’s growing multicultural mainstream. The U.S. Hispanic population is 62 million 6.3% 1.8% Identify as Afro-Latino Identify as Asian Latino 3.8 million Afro-Latinos in the U.S. Intersectional recognition is important to Latinos. 20.2 million Latinos identify as belonging to two or more races, a 567% increase from 2010. 28% increase in the Asian Latino population since 2010 Copyright © The Nielsen Company “Inclusion, Information, and Intersection: The Truth about Connecting with U.S. Latinos” 2022 A growing number of Latinos identify as mixed race with elements of two cultures, others are writing “Hispanic” in the race category of the Census or “Mestizo,” adding a layer of Indigenous American Identity. Both Latino-Indigenous Americans and Afro-Latinos face a unique kind of discrimination from both the white community and the Latino community in the form of colorism. 6 out of 10 Hispanics ages 13–49 would like to get rid of socio-economic and racial colorism hierarchies. Source: HMC IT’S TIME: Ready (or not) for the Multicultural Majority, 2020. 6 HMC 2022 HISPANIC MARKETING COUNCIL