Page 41 - Hispanic Market Guide 2022
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Top Activities in Past 12 Months Grilling - outdoor cooking Gardening (flowers or vegetables) Lawn care Swimming Other jogging, running Bicycling Volunteer work Bowling Hiking, backpacking Camping Group fitness class Fishing Basketball Soccer Yoga, Pilates Adult continuing education Boating Sewing, crafts Competitive video gaming Football Golf Softball, baseball Aerobics Organized road race (5k, marathon, etc.) Tennis Snow skiing, snowboarding Dancing Hunting Volleyball Sailboating Bingo Surfing Riding personal watercraft Snorkeling Hockey Horseback riding Scuba diving, snorkeling © Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020) Target % Index 56% 99 36% 84 35% 82 27% 83 26% 116 23% 87 20% 77 20% 95 17% 76 15% 87 15% 82 14% 86 12% 102 11% 168 10% 73 10% 91 9% 61 8% 70 7% 123 6% 98 6% 57 5% 98 4% 125 4% 74 3% 62 2% 46 2% 125 2% 60 1% 112 1% 74 1% 285 1% 71 0% 56 0% 100 0% 49 0% 73 0% 41 Surprisingly, Hispanics are three times more likely than the general population to play bingo—they also over indexed on playing soccer, dancing and exercising. HMC 2022 HISPANIC MARKETING COUNCIL 41
