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100 80 60 40 20 0 Console & Mobile are Top Platforms Device Typically Used to Play Video Games Total Gamers Hispanic Gamers 82% of Hispanic gamers watch at least one hour per week of video gaming content on Twitch. Gaming 31% of all Hispanics say they have increased their time spent playing video games online or with a gaming device since the coronavirus outbreak. The most-used devices among gamers are smartphones and tablets. Eight in 10 Hispanic gamers say they have used their mobile device to play video games in the past three months. 82% 81% 66% 47% 42% 38% Mobile Console Hispanic Gamers PC Total Gamers Devices used for gaming in past 3 months Source: SuperData General Game Consumer Survey Copyright © Scarborough Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019—May 2020) Current Level of Hispanics’ Interest in eSports (Pro Video Gaming) Very Somewhat A little bit Not at all Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) 1.8% 114 2.3% 104 3.6% 98 55.3% 86 Target % Index HMC 2022 HISPANIC MARKETING COUNCIL 39
