Page 40 - Hispanic Market Guide 2022

Activities Events Attended/Top Places Visited in the Past 12 Months Any theme park Any professional sports event Zoo Any paid ticket music concert Rock concert Art museum Live theater High school sports event Times Square (in New York City) R&B/rap/hip-hop concert Comedy club Country music concert Circus Job fair/recruitment fair Dance or ballet performance Symphony concert, opera, etc. Health/wellness/fitness expo Monster Jam (monster trucks) Ice show WWE (pro wrestling) International soccer match Pro Bull Riding (PBR) U.S. Soccer National Team game NHRA Drag Racing Supercross/Motocross © Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020) Target % Index While Hispanics are avid soccer fans, they over index on going to the circus, supercross/ motorcross, bull riding, monster truck rallies and theme parks. 45% 141 37% 97 30% 110 17% 91 15% 80 14% 87 14% 65 13% 82 11% 115 9% 122 9% 91 7% 66 6% 176 6% 120 5% 82 5% 71 4% 99 3% 153 3% 123 2% 128 2% 326 1% 159 1% 195 1% 64 0% 161 40 HMC 2022 HISPANIC MARKETING COUNCIL