Page 36 - Hispanic Market Guide 2022

Target % Index Ways Hispanics Used the Internet/Apps in Past 30 Days on Any Device SHOPPING Product research (home purchases) Rewards programs (sign up, participate, redeem incentives) Coupons Read consumer reviews Automobile information Classifieds (browse, place, respond) Gift certificates (purchase/download) Product research (work purchases) Gift registry (sign up/make a purchase) Auctions TRAVEL Research/plan a personal or leisure trip Vacation destinations Research/plan a business trip Cruise line reservations VIDEO CONTENT Movies/movie clips Local news Music videos National/international news How-to videos Video clips TV show - pre-recorded Politics/public affairs Cartoons TV show - live broadcast (simultaneously airing on TV) Sports Business news Technology news Live concerts Other Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) 43.5% 95 41.0% 99 40.4% 110 32.8% 97 25.9% 108 21.8% 105 21.6% 116 16.8% 122 13.9% 145 11.8% 91 38.0% 100 28.6% 107 18.4% 152 8.7% 139 55.6% 121 47.3% 116 42.6% 125 42.2% 110 38.1% 105 37.1% 106 30.8% 102 26.9% 108 26.8% 146 26.6% 122 26.0% 104 20.2% 117 17.4% 119 12.5% 140 8.0% 109 36 HMC 2022 HISPANIC MARKETING COUNCIL