Page 34 - Hispanic Market Guide 2022

Target % Index Ways Hispanics Used the Internet/Apps in Past 30 Days on Any Device AUDIO CONTENT Listen to online music service (Last.fm, Pandora, Spotify, etc.) Listen to a local radio station online Listen to Internet radio (iHeartRadio, Audacy.com, etc.) Download free music Download paid music ENTERTAINMENT Fantasy sports Games - board, non-gambling card games Games - puzzle/trivia Games - multiplayer console (Xbox Live, PlayStation, etc.) Games - fantasy/role-playing Games - first person shooter Games - poker/casino (blackjack, craps, etc.) Games - sports/simulation Horoscopes Read books Read comics FINANCE/LEGAL/REAL ESTATE Pay/view bills Online banking Credit rating/history Online investing/stock trading Real estate listings Legal advice/information Debt consolidation Copyright © Scarborough Market/Release: Hispanic Multi-Market Plus 2021 Release 2 Total (Jun 2020 - Oct 2021) 63.6% 121 37.8% 142 36.6% 129 25.0% 126 16.9% 126 11.4% 143 30.9% 102 25.5% 90 21.0% 146 20.0% 119 17.9% 131 14.9% 132 10.1% 116 16.6% 163 33.5% 109 12.7% 118 77.7% 101 74.9% 101 52.1% 113 27.8% 100 25.9% 105 16.8% 154 10.8% 148 34 HMC 2022 HISPANIC MARKETING COUNCIL