Page 119 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS https://www.mrisimmons.com/ PRIMARY ADDRESS 200 Liberty Street, 4th Floor New York, NY 10281 MISSION STATEMENT MRI-Simmons strives to understand and empower marketers with the WHY behind consumer behavior, including the lifestyles, attitudes, opinions and behaviors of Hispanic-Americans. COMPANY DESCRIPTION MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI- Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons U.S.A. measures real people, chosen at random to represent the U.S. population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer. COMPANY NAME MRI-Simmons YEAR FOUNDED 2019 OTHER OFFICE LOCATIONS N/A COMPANY GENERAL E-MAIL ADDRESS info.ms@mrisimmons.com OWNERSHIP/COMPANY AFFILIATION GfK, Symphony AI Group TOTAL NUMBER OF EMPLOYEES 130 KEY PERSONNEL Gregg Lindner | Chairman Anna Welch | President Mike Drankwalter | Commercial Lead MRISimmons/ MRI_Simmons company/mri-simmons member HMC 2022 HISPANIC MARKETING COUNCIL 119