Page 92 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS https://marcamiami.com/ COMPANY NAME MARCA YEAR FOUNDED 2003 OTHER OFFICE LOCATIONS Chicago, Pittsburgh, Boston COMPANY GENERAL E-MAIL ADDRESS tnieves@marcamiami.com 2021 CAPITALIZED BILLINGS N/A OWNERSHIP/COMPANY AFFILIATION Hispanic Majority Owned TOTAL NUMBER OF EMPLOYEES 45 KEY PERSONNEL Tony Nieves | President tnieves@marcamiami.com Alejandro Berbari | Executive Creative Director aberbari@marcamiami.com Luis Mezzana | Executive Director of Finance lmezzana@marcamiami.com Charles Neugebauer | Executive Director of Strategy cneugebauer@marcamiami.com PRIMARY ADDRESS 3390 Mary Street, Suite 254 Coconut Grove, FL 33133 305 423-8301 MISSION STATEMENT MARCA is a full service integrated advertising and digital marketing communication agency. We have a fundamental understanding of today’s U.S. general market with a specific focus on the multicultural consumer. PHILOSOPHY/VISION: Our unique philosophy encompasses a larger view of multicultural communication than just language. It is a more relevant way to communicate with the emerging multicultural consumer market. The multicultural market is complex and layered, the result of a confluence of cultures that you must understand in order to leave your mark in the consumer’s mind. Everyone at MARCA has life and work experience in the Hispanic, general and Latin American markets. This perspective allows us to identify and craft the most impactful and relevant messages for this expanding audience, in English, Spanish or both. CURRENT CLIENTS Dish Latino 2011 Payless Shoe Source 2012 Dish Puerto Rico 2013 NASCAR 2015 Caterpillar 2015 Sobieski Vodka 2015 Subway 2016 Holsum 2017 Panama Jack 2017 PepsiCo 2017 Deezer 2018 Hughesnet 2018 Atlas Ocean Voyages 2019 Rocket Mortgage 2020 Ashley Home Furniture 2021 Quick Quack 2021 TOP FIVE COMPANY SECTORS (by revenue) • Telecommunications • Quick Service Restaurants • Financial Services • Health Care/Pharma • Durable Goods COMPANY PORTFOLIO https://marcamiami.com/#work marcamiami marcamiami 92 HMC 2022 HISPANIC MARKETING COUNCIL member YEAR ACQUIRED