Page 54 - Hispanic Market Guide 2022

ABOUT THE HISPANIC MARKETING COUNCIL Our Story Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the only national trade organization of all marketing, communications and media firms with trusted Hispanic expertise. We are the undisputed authority on Hispanic culture and Hispanic marketing. Through our thought leadership initiatives, groundbreaking research, and a continuously growing list of specialized members, we have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with Hispanic consumers, who are fueling demographic changes and cultural transformation in the U.S. As such, we have grown to represent more than 25,000 marketing, research, and media organizations and executives who have trusted and proven Hispanic expertise. Our Vision The Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign—failure to do so risks losing market share and becoming obsolete. Our Mission To champion the Hispanic consumer segment and the importance it signifies to corporations seeking to grow their revenue and market share and advocate for responsible and intentional investment in Hispanic marketing, commensurate with the enormous opportunity the multicultural majority presents. Our Continued Partnership We are your marketing power partners. With the multicultural majority happening faster than anticipated, the time to act is now. Consumers are demanding equality and proper representation coupled with culturally competent, responsible, and sustainable efforts from marketers. Brands must authentically speak to all ethnicities and cultural groups, of which Hispanics represent the largest and fastest-growing segment. We are the leading think tank and the go-to resource helping brands find the right partners to become culturally fluent and fully effective in the Hispanic market—let our member directory be your guide. Connect with us hispanicmarketingcouncil.org Facebook LinkedIn Twitter 54 HMC 2022 HISPANIC MARKETING COUNCIL