Page 49 - Hispanic Market Guide 2022

Royal Prestige 50 años by bbq agency Paella by bbq agency Presion by bbq agency Flan by bbq agency “Hy Cite” for Royal Prestige cookware According to Pablo Buffagni, president and creative director of BBQ Agency, “a lot of folks are scared of the pressure cooker their moms once used, but we wanted to show them how easy it was to prepare their favorite recipes using Royal Prestige.” Creative work went through various stages in 2021 as the team sought to highlight the cookware brand’s benefits in an organic and attractive way. Ultimately, the campaign showed the advantages of cooking beloved family recipes with Royal Prestige in a series of recipes and videos that were both informative and culturally engaging. We’ve worked with Royal Prestige for several years now, and our team is very skilled at highlighting product attributes through evocative storytelling, forging an authentic brand/ consumer connection,” said Buffagni. “What’s more, I’m proud of how we raised the production value in a category where that is not always the case.” Pablo Buffagni President and Creative Director, BBQ Agency HMC 2022 HISPANIC MARKETING COUNCIL 49