Page 46 - Hispanic Market Guide 2022

Christian by Casanova//McCann “Jasmin” and “Christian” for Mucinex Casanova//McCann leveraged storytelling for its Reckitt’s Mucinex cold and flu medicine campaign, profiling stories of real people who provided acts of kindness for the most vulnerable. What I liked most were the true stories we could present—wonderful stories like the beautician who does facial treatments for homeless people, or a humble construction worker who uses his spare time to teach children boxing, in order to keep them as far away as possible from street gangs. They are very dramatic real-life stories. Elias Weinstock EVP Chief Creative Officer, Casanova//McCann Elias also mentioned that the client’s buy-in for this organic, content driven campaign was instrumental. In fact, Mucinex even helped search for the best stories. Jasmin by Casanova//McCann 46 HMC 2022 HISPANIC MARKETING COUNCIL