Page 125 - Hispanic Market Guide 2022

NBCUniversal’s One Platform Reaches All Hispanic Audiences NBCU brings together the best stories that connect with U.S. Hispanics across all platforms. Our diverse and premium content reaches 9 out of 10 Latinos nationwide, more than any other media company. We bring together our unmatched reach and insights to develop deep relationships with your Hispanic consumers. Source: 2021 FY (JAN-DEC), (UEs based on Total HHs, not TV HHs) TV- Nielsen. C3, Total Day, Reach %, 1 minute qualifier (Incl Syndication); Digital- comScore Video Metrix: Media Metrix. Multi-Platform Data US Only; STB VOD-Canoe Reach and HHs, SNL Kagan using Nielsen VPVH. NBCU Connect based on FW Markets in comScore OTT Intelligence (May-Dec 2021), P18+ is 1:1, Additional Demos based on Nielsen VPVH. Peacock based on comScore VMX Jul’21-Dec’21. All YouTube data (competitor-specific YT assets and YT Parent-level) is Mobile/Desktop Only (excl CTV). Ethnic Demos based on MMX % Comps. member HMC 2022 HISPANIC MARKETING COUNCIL 125