Page 110 - Hispanic Market Guide 2022

COMPANY WEB ADDRESS http://www.crresearch.com PRIMARY ADDRESS 150 N. Michigan Avenue, 34th Floor Chicago, IL 60601 312 828-9200 MISSION STATEMENT As a top-rated, full-service marketing insights agency, we deliver great research, deep perspective, and superior customer service. We provide best-in-class qualitative, quantitative and hybrid methodologies, along with communities and panels. As a privately held, mid-size insights firm, we work closely with our clients, and provide senior-level attention throughout every phase of your project. Our goal is to give you the knowledge and tools you need to confidently develop successful brand strategies and grow your business. Our philosophy is simple: we consider ourselves an extension of your research team. As such, we offer carefully designed and innovative research programs, expertise from our industry leaders and category specialists, and practice a whatever-it-takes philosophy. COMPANY DESCRIPTION Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them. Our CultureBeat team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods. COMPANY NAME C+R Research YEAR FOUNDED 1959 OTHER OFFICE LOCATIONS N/A COMPANY GENERAL E-MAIL ADDRESS info@crresearch.com OWNERSHIP/COMPANY AFFILIATION N/A TOTAL NUMBER OF EMPLOYEES 140 KEY PERSONNEL Brenda Hurley | EVP/Managing Partner brendah@crresearch.com Jorge Martínez | SVP/Partner, CultureBeat jorgem@crresearch.com emergesmarter company/crresearch 110 HMC 2022 HISPANIC MARKETING COUNCIL member