Page 10 - Hispanic Market Guide 2022

7 Social movements have had a clear impact on diverse casting in advertising. The events of May 2020 that brought the Black Lives Matter movement to the forefront had a clear impact on diverse casting in advertising. However, the representation that peaked in the months after the protests has started to decline. 64% of Americans said they would like to see more diversity in online advertising, according to a study done by Facebook & Geena Davis Institute on Gender in Media. 57% of people in the U.S. say that brands have perpetuated stereotypes in their communications and advertising. Copyright © Kantar & Affectiva “Power of Inclusive Portrayal in Advertising” 2021 10 HMC 2022 HISPANIC MARKETING COUNCIL